Expertise
Technology Commercialization
For innovative new products and services to succeed, having GTM plans that win over your B2B sales channels can be just as important as your outreach to prospective customers - especially when these new offerings differ from your legacy products.
I have experience leading the development and market launches of advanced products, including Industrial Internet of Things (IIoT), automation, and digitalization solutions that are fueling manufacturing modernization projects.
International Alignment & Growth Acceleration
Inspire in-country leaders and sales teams to embrace change - including new strategies, innovations, and targeted or account-based marketing plans. I’ve led illuminating interactive programs in 24 countries , including growth strategy workshops and VoC forums.
Selling ideas is a lot like selling products; you must be credible, understand your audience's interests, and be prepared to demonstrate value.
(...and shortcuts are rarely effective.)
Systems for Growth
The best B2B salespeople want to maximize the time they spend selling. Equip your existing sales team with better tools and watch morale and productivity grow. Methodically creating impactful sales tools inspires confidence in front of prospects, while tailored systems and processes can streamline proposals or minimize your salespeople's time spent on non-sales activities.
Every front-line person wants to succeed. Give them tools that help them thrive.
Market Development
Assess and compare new potential target markets to pursue (including industries, sub-segments, and geographies) and generate plans to systematically engage new prospects and earn new customers.
Apply market data to enable better decisions. Organize prospect and customer data to expedite action.
Upstream and Downstream Marketing
Leverage insights from industry analyses and market development to produce focused strategies that flow into:
-
Enlightened and calculated New Product Development
-
Energized New Product Introduction
-
Targeted messages for fully aligned demand- and lead-generation campaigns
Combine these elements with impactful sales tools and you'll unleash confident front-line B2B salespeople.